WVLA-TV
WVLA-TV (channel 33) is a television station in Baton Rouge, Louisiana, United States, affiliated with NBC. It is owned by White Knight Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Nexstar Media Group, owner of Fox affiliate WGMB-TV (channel 44), CW owned-and-operated station WBRL-CD (channel 21) and independent station KZUP-CD (channel 19), for the provision of certain services. The four stations share studios on Perkins Road in Baton Rouge; WVLA-TV's transmitter is located near Addis, Louisiana.
| Branding | NBC Local 33 (general)
NBC Local 33 News (newscasts) |
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| Slogan | Baton Rouge Proud
Louisiana Proud (45th anniversary variant) |
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| Owner | |||
| Operator | |||
| First air date | October 16, 1971
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| Call letters' meaning | Vetter LouisianA
(previous owner) or "A NeW Vision for Louisiana" (former slogan) |
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| Sister station | |||
| Former callsigns | WRBT (1971–1987)
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| Former channel number | Analog:
33 (UHF, 1971–2009) |
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| Former affiliations | |||
| Transmitter power | 1,000 kW
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| Height | 522 m (1,713 ft)
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| Facility ID | 70021
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| Transmitter coordinates | |||
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| Website |
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