Pritika Swarup Model - Born 25 Nov 1997 Virginia Beach, Virginia, USA

Bio Pritika Swarup is a multi-hyphenate in the true sense. An international model, Columbia University alum, investment analyst, and now, beauty entrepreneur, she’s a name you should know, if you didn’t already. We interviewed her for our July issue, a few months before her brand Prakti Beauty launched in September and she let us in on why it’s a brand to watch out for. As she launches on the Global Store on Nykaa today, she tells us everything about why she’s looking forward to introducing her hybrid skincare brand to the Indian audience.

A frequent face in fashion glossies worldwide and global campaigns for the likes of Fenty Beauty and Tom Ford, Pritika Swarup’s proximity to the business of beauty has been inevitable, along with a peek into what’s truly missing. With her skincare brand Prakti (a fusion of her name meaning ‘loved one’ and ‘Shakti’ which stands for ‘female power or energy’), she wants to introduce the world to effective skincare that marries traditions and technologies. She enters the Indian market with both her products, ensuring that the Indian and international launches are in sync.