It’s hard to believe that the Kardashian-owned chain of boutiques has been around for so long, but the first DASH location opened over ten years ago. Though the stores have played a role in Keeping Up With The Kardashians over the seasons, DASH Dolls is the first series all about what happens in front of and behind the counter at the chain’s Hollywood outpost. The series features a cast of DASH Dolls, with occasional pop-ins from Khloé, Kim, Kourtney, and their friends and family. (Fingers crossed for Kanye and North to drop by with a sandwich platter one of these days.) Mehrnaz Farnoosh, who goes by “Nazy,” is one of the Dash Dolls stars.

Farnoosh is the assistant manager of the store, reporting to manager and friend Jennifer Robi. The first E! press release for the series promised that all the hard work of running the store would be balanced out by “romances, parties, family drama and other career aspirations,” so expect to see Farnoosh and her colleagues do more than take inventory of crop tops. Like her fellow Dolls, this retail queen has a robust social media presence that gives fans a peek into her personal life in advance of her first DASH Dolls debut.