Jeffrey Ian Pollack (November 15, 1959 – December 23, 2013) was an American film director, screenwriter, television producer and writer.

Jeff is known as the co-creator, writer, and producer of the 90s sitcom "The Fresh Prince of Bel Air"

As a film director he directed the films Above the Rim (1994),[1] Booty Call (1997) and Lost & Found (1999).

Pollack served as executive consultant on The Tyra Banks Show. He was a frequent collaborator with Benny Medina. He was an alum of University of Southern California film school.

Following graduation from University of Southern California Film School in the early 1980s, Jeff Pollack traveled through Asia both as a tourist and documentarian. After three years on the road - and in the rice fields and jungle - Pollack returned to the U.S., dabbling in real estate development before devoting himself to an entertainment career.

Upon returning to the United States, he embarked upon a film career and founded a production company with Benny Medina. The two helped create Fresh Prince in 1990. Jeff continued writing producing and directing for the show until it's end.

Jeffrey Pollack was a writer-producer on the TV series The Fresh Prince Of Bel-Air, directed the 1997 feature film Booty Call starring Jamie Foxx, wrote and directed the 1994 Tupac Shakur hoops movie Above The Rim and co-founded and ran Handprint Entertainment.

Pollack helped create hit NBC comedy Fresh Prince with friend and business partner Benny Medina, who was the inspiration for the show’s title character played by then-rapper Will Smith. The two also launched and ran a management/production production company together, Median/Pollack Entertainment, which later became Handprint with clients that included Jennifer Lopez, Mariah Carey and Tyra Banks. Pollack produced two Billboard Music Awards in 1992 and 1993, produced the TV documentary Jennifer Lopez In Concert, and worked with Banks on her talk show.[citation needed]

In 1993, under the banner of Medina/Pollack Entertainment, Pollack wrote, produced and directed the urban feature film Above the Rim, starring Tupac Shakur, Leon, Duane Martin and Marlon Wayans.

In 1995, Pollack and Medina renamed their company Handprint Entertainment, which has grown into one of Hollywood's most successful[citation needed] full-service management and production companies. Since that time Pollack took a production role in the Fox sitcom Getting Personal and remained behind the camera as director of the feature Booty Call, starring Jamie Foxx, Vivica Fox and Tommy Davidson.

His latest spec screenplay "Gifted" is one of Spec Scout's top 2013 submitted scripts, scoring above 90% of the scripts circulating by A-list agents and managers

DEATH

Pollack was found dead on the Greenbelt in Hermosa Beach, California on December 23, 2013.

Police believe he died of natural causes while exercising.