A film genre is a motion-picture category based (for example) on similarities either in the narrative elements or in the emotional response to the film (namely: serious, comic, etc.). Most theories of film genre borrow from literary-genre criticism. Each film genre is associated with "conventions, iconography, settings, narratives, characters and actors". Standard genre characters vary according to the film genre; for film noir, for example, standard characters include the femme fatale and the "hardboiled" detective; a Western film may portray the schoolmarm and the gunfighter. Some actors acquire a reputation linked to a single genre, such as John Wayne (the Western) or Fred Astaire (the musical). A film's genre will influence the use of filmmaking styles and techniques, such as the use of flashbacks and low-key lighting in film noir, tight framing in horror films, fonts that look like rough-hewn logs for the titles of Western films, or the "scrawled" title-font and credits of Se7en (1995), a film about a serial killer. As well, genres have associated film-scoring conventions, such as lush string orchestras for romantic melodramas or electronic music for science-fiction films.