William Stanley Apter (born October 22, 1945) is an American journalist and photographer specializing in professional wrestling. He was an editorial staff member and photographer for several magazines during the 1970s, 1980s and 1990s, notably Pro Wrestling Illustrated. These magazines often reported wrestling in kayfabe, focusing on the storylines and angles rather than reporting "backstage" goings on. Apter was so closely associated with these magazines that they were often known as "Apter Mags." The influence of these publications in the days before cable television and the internet was such that Apter has been credited with launching the careers of many young wrestlers whom he featured on magazine covers.