10 Bold Drama is an Australian free-to-air digital television multichannel owned by Network 10. It originally launched on 26 March 2009 as One HD with a focus on broadcasting sports-based programming and events, but rebranded to One in April 2011 to more reality, scripted and adventure-based programming aimed at males between the ages of 25 and 54. As of October 2018, the channel now primarily broadcasts dramatic programming aimed towards viewers 40 and older.
Launched | 26 March 2009
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Audience share | 2.9% nationally (2018 ratings year, )
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Formerly called | One HD (2009–2011)
One (2011–2018) 10 Boss (31 Oct–10 Dec 2018) |
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