According to an article on Digital Spy, the series is "partly inspired by Piers Morgan on Good Morning Britain (2014)" and "the duo's dynamic shares more than a few similarities with Piers and Susanna Reid". Morgan said the series "obviously mocks me and Susanna" and "Steve Coogan is trying to exact revenge on me because he now hates everything to do with newspapers... He's become a real moaning Minnie, hasn't he? All the press came out, 'It's all based on Piers Morgan, there's a Susanna Reid figure...' Ratings have halved week on week. Not just slipped by 10-20%, they're over 40% down. Literally, nobody is now watching. I watched it last night. I used to love Alan Partridge, he used to be hilarious, brilliant. It is now utterly unwatchable. Because Coogan has disappeared up his derrière, unfortunately."
The series opening titles parody the opening titles of ITV's "This Morning", more than "The One Show. "This Morning" uses shots of their main hosts arriving to the ITV Studios (actually since late 2010s the former BBC TV Centre), but with more subdued graphics. "This Time..." uses the exact same video shot package style of their main hosts arriving, but uses bright colours reflecting "The One Show" graphics style instead.
This series contains little nods to film and television including One Flew Over The Cuckoo's Nest.