South by Southwest (abbreviated as SXSW and colloquially referred to as South By) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days.
Austin, Texas, U.S.
March 13–22, 2020
SXSW Music: 28,119
SXSW Interactive: 30,621
SXSW Film: 16,297
SXSW EDU: 4,260
Other Exhibits/Parties: 152,000
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