Simon Njoroge, popularly known as Shrekeezy, was a Kenyan advertising strategist. He has also been largely involved in art and entertainment as a radio host, TV presenter, rapper, DJ and Entertainment Executive. He first gained major attention for his successful online radio show Shrekeezy Live which was later taken up as a daily radio show on Hero Radio Kenya after gaining over 40,000 fans on social media. As a marketing executive at Hero Radio, Simon developed huge interest on Internet marketing and took part-time classes with Chartered Institute of Marketing. During this period, he played a major role in marketing muicbook.com, a social networking site that was founded by his colleague and close friend Samuel Keige. The site was however sold to Afroleo.com. He left Kenya a year later to be the personal assistant of Tanzania-based Indian entrepreneur Nilesh Bhatt. He later that year joined Pilipili Entertainment, a Tanzanian film production company owned by Nilesh Bhatt as the marketing manager. He had since worked as a Digital Strategist in major East African Advertising agencies like Scanad, MetropolitanRepublic, Express DDB and BrandVision Advertising.