The Rose Bowl Game is an annual American college football bowl game, traditionally played on January 1 (New Year's Day) at the Rose Bowl in Pasadena, California. When New Year's Day falls on a Sunday, the game is played on Monday, January 2. Nicknamed "The Granddaddy of Them All" by broadcaster Keith Jackson, it was the first postseason football game ever established. The Rose Bowl Game was first played in 1902 as the Tournament East–West football game, and has been played annually since 1916. Since 1945, it has been the highest attended college football bowl game. The game is a part of the Pasadena Tournament of Roses Association's "America's New Year Celebration", which also includes the historic Rose Parade. Winners of the game receive the Leishman Trophy, named for former Tournament of Roses presidents, William L. Leishman and Lathrop K. Leishman who played an important part in the history of this game.