Promotional model

Promotional model

Model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers
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A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing and can provide information to journalists and consumers at trade show and convention events. Promotional models are used in motorsports, other sports (such as dart competitions) or at trade shows, or they can act as "spokesmodels" to promote a specific brand or product in advertisements. During the 2010s, controversies over the used of scantily-clad promotional models in sports events and trade shows, involving claims that the practice is sexist, led to a decrease in the hiring of these models.

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