Hasbro

Hasbro, Inc. (a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion. Hasbro acquired the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Among its products are Monopoly, G.I. Joe, Furby, Transformers, Nerf, My Little Pony, Twister and the newly acquired Power Rangers franchise. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.

Formerly
  • Hassenfeld Brothers (1923–68)
  • Hasbro Industries (1968–84)
  • Hasbro Bradley (1984–85)
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Type
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Traded as
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Industry
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Founded
December 6, 1923; 95 years ago (1923-12-06)
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Founder
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
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Headquarters
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Area served
Worldwide
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Key people
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Products
  • Toys
  • Puzzles
  • Board games
  • War games
  • RPG
  • Sports equipment
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Brands
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Revenue
Decrease US$4.58 billion (2018)
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Operating income
Decrease US$331 million (2018)
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Net income
Decrease US$220.4 million (2018)
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Total assets
Decrease US$5.26 billion (2018)
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Total equity
Decrease US$1.75 billion (2018)
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Owner
Alan G. Hassenfeld (7.82% equity)
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Number of employees
5,800 (2018)
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Divisions
Hasbro Entertainment and Licensing
Hasbro Gaming
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Subsidiaries
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Website
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