Flappers were a generation of young Western women in the 1920s who wore short skirts (just at the knee was short for that time period), bobbed their hair, listened to jazz, and flaunted their disdain for what was then considered acceptable behavior. Flappers were seen as brash for wearing excessive makeup, drinking alcohol, smoking cigarettes in public, driving automobiles, treating sex in a casual manner, and otherwise flouting social and sexual norms. Flappers are icons of the Roaring Twenties, the social, political turbulence and increased transatlantic cultural exchange that followed the end of World War I, as well as the export of American jazz culture to Europe. However, there was a reaction to this counter culture, mostly by older, more conservative people who belonged in different generations. They claimed that the flappers' dresses were 'near nakedness' 'flippant' 'reckless' and unintelligent.