ITZY joined the roster of Bench's Korean ambassadors, which includes Stray Kids, Hyun Bin, Park Seo Joon, Kim Soo Hyun, and girl group TWICE, among many others.

ITZY, composed of members Yeji, Lia, Ryujin, Chaeryeong, and Yuna, debuted on February 12, 2019 under JYP Entertainment, which is also home to K-pop groups TWICE, DAY6, and Stray Kids.